Product Designer
I craft digital experiences with creativity and empathy and thrive on turning user needs into intuitive, visually engaging solutions.
In my work, I follow a well-defined process that I adapt to the needs of each product, always considering its singularities.
Understand the context in which the product is inserted, determining its purpose and its intended audience, as well as identifying the business problems it will address, by consulting stakeholders. This is also when the complete design plan is carefully crafted.
Develop ideas and solutions to the problems and/or opportunities identified in the previous phases. Design the interaction, architecture, visuals, microcopy, etc, always having the user's best interests in mind.
Conduct research to gain a deep understanding of the users and their needs, motivations and behaviours. Look for other solutions of the market and identify opportunities for improvement. Many methodologies can be applied at this stage, depending on the product.
Test the prototype with real or potential users, identifying any areas that still need improvement. Apply the findings and the feedback received to the design and repeat the process, if necessary.
Analyse, summarize and document the data collected in the previous stage to validate assumptions and get insights. Comprehend priorities and plan out how to meet the identified needs. This will serve as a guide to make decisions throughout the project.
Handoff the design to the developers; monitor the product after launch; measure the results; apply corrections and continuously improve the user experience by making small changes and refinements over time.
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/5af9d9ba-d14c-48f8-8dd5-5d26a8cc6a15/add466ef-f4aa-49ae-b0e8-96fad58c6ff7/Yuliia.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/5af9d9ba-d14c-48f8-8dd5-5d26a8cc6a15/add466ef-f4aa-49ae-b0e8-96fad58c6ff7/Yuliia.jpeg" width="40px" /> Paola always delivers with a very good quality and in time. Her solutions are optimal and well validated. It is a level of accountability and delivery which is above of her career level. **⭐⭐⭐⭐⭐
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/5af9d9ba-d14c-48f8-8dd5-5d26a8cc6a15/9c9c80ec-36fc-4b8a-b6fd-0673a1f95595/Susana.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/5af9d9ba-d14c-48f8-8dd5-5d26a8cc6a15/9c9c80ec-36fc-4b8a-b6fd-0673a1f95595/Susana.jpeg" width="40px" /> Paola is a very curious person who actively seeks to learn about the processes in place, from people in the team but also from people in her area of design. She also likes to share what she discovers with everybody! **⭐⭐⭐⭐⭐
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/5af9d9ba-d14c-48f8-8dd5-5d26a8cc6a15/7d845e45-c5eb-4fe8-9517-e06ceca3fbdd/Natacha.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/5af9d9ba-d14c-48f8-8dd5-5d26a8cc6a15/7d845e45-c5eb-4fe8-9517-e06ceca3fbdd/Natacha.jpeg" width="40px" /> Paola is a very responsible person, focused on what she does. Quick with her tasks and with a great critical eye for her job, she likes challenges and the freedom to create. Works well under pressure. ⭐⭐⭐⭐⭐
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